Sales courses in Dubai

The Institute of Sales & Marketing (ISM Training) in Dubai has been operating since 1998 (with roots in the region that go back to the 1970s). They are staffed by UK-based instructors who typically bring over 25 years of corporate experience. ISM offers both public courses and custom in-house training, meaning organisations can tailor a programme to their needs.

In terms of course offerings, ISM has a broad portfolio of sales-related programmes. Some of the sales courses they run include Advanced Selling Skills, AI-Powered Sales Strategies, Consultative Selling, The Art of Negotiation, Storytelling Mastery, Digital Sales & Social Selling, and Providing World-Class Customer Service. These courses are designed to be practical and interactive, leveraging real life case studies, role plays, simulations, and insights from current practitioners. Furthermore, ISM aims to keep their content up to date with global trends and adapts to the evolving marketplace (for example including courses on AI in sales) to ensure relevance.

Ignite Training is a Dubai-based learning & development consultancy with a strong focus on transforming sales teams and boosting performance. One of their key offerings is Sales Training which covers everything from initial lead generation and appointment setting to strategic account management. Their trainers are seasoned sales professionals themselves, which means participants do not just learn theory—they also get exposure to real-world strategies, role-plays, and measurable outcomes.

The Sales Fundamentals training from Ignite is specifically designed for those wanting to build or reinforce a strong base in sales. It teaches essential skills like how to manage the full sales cycle, communication in sales, handling objections, closing techniques, and increasing confidence in sales conversations. Ignite also customises training for companies: adapting content to their product or service, tailoring to their sales process, and measuring impact on performance.

The Academy for Sales Excellence (also “The Academy for Sales Excellence Training LLC”, or TAFSE) provides both live and online sales training, aimed at individuals, sales executives, sales managers, full sales teams, and business owners. Their mission is to help sales professionals and teams perform in the modern, competitive economy through practical, measurable training—alongside coaching and support to ensure the skills learned translate into improved results.

In terms of specific courses, TAFSE offers a broad portfolio covering core and advanced sales capabilities. Some of the offerings include Selling Fundamentals, Systematic Business-to-Business (B2B) Selling, Systematic Selling Strategies, Core Selling Skills, Systematic Key Account Management, Sales Capability Workshop, Systematic Negotiations, Retail Selling Skills, Customer Relationship Management (CRM) & Portfolio Management, Excellence in Merchandising, Present Results Model, and others. They also have modules that support more strategic / managerial roles, such as training for Sales Leaders (coaching, negotiating, team leadership) and workshops focused on proposal writing, sales funnel setup, and creating selling stories.

Rooftop Sales Training Center in Dubai positions itself as a dedicated hub for enhancing sales performance through tailored training, coaching, and consulting. Their programs are designed not only for sales professionals, but also for entrepreneurs, managers, and business owners who want to build stronger sales processes and improve results across their teams. With a strong focus on behaviour change and practical application, Rooftop emphasizes developing the right habits—such as asking better questions, preparing effectively for client meetings, and following up consistently—to help participants close more deals and build lasting client relationships.

In addition to general sales skills, Rooftop offers specialized coaching in areas like technology and B2B sales, recognizing the unique challenges of selling in fast-moving and highly competitive markets. Their training often highlights common sales mistakes and provides actionable strategies to avoid them, making the sessions hands-on and directly applicable to real business scenarios. Whether through open workshops or customized corporate training, the center aims to equip professionals with the mindset and techniques needed to drive sustainable growth and win more profitable clients.